In my day job as a Senior Content Editor/Copywriter for large home goods website, I deal with the task of writing copy that ensures when someone is searching for a particular home product, comforters for example, they find our comforters. Or, in web speak, I write copy that is SEO friendly.
SEO, or Search Engine Optimization, is the process that can help readers find you, your website and your books. It allows the “spiders” that crawl through the search engines–Google, Bing, Yahoo–to seek you out and hopefully move you up so you rank higher in search results. The steps below will help you get started.
Step One: choose 2 to 3 focus keywords for each page of your site.
Keywords are the key components in SEO. They are meaningful words and phrases that relate to and describe your product, such as mystery, novel, books.
When I recently revamped my website, I added several keywords next to my name on my home page and other site section pages to bolster my position on the search engines. You’ll want to do this for each page of your site.
How did I determine what these words should be?
I used a great tool from Google: Google Adwords Keyword Tool. It’s an easy and free way to find the keywords and/or phrases right for you.
This Google site describes exactly what a keyword is and what it does.
This link takes you to the tool, so you can get started
Type in the words you think fit your work: mystery, suspense, story, cozy mystery, chick lit, historical fiction, paranormal—whatever describes it best, then click search. A list will come up showing how many people searched those words by month and how they ranked compared to each other. The higher the monthly searches for a word and the lower the competition, the better chance of using it to your advantage.
Step Two: Prepare a SEO friendly title tag for each page of your site.
Each page of every website has a title bar. Originally, the title bar on my home page—the gray bar above the url address—contained just my name. While that was okay if a reader was looking for me specifically, it was not going to drive any new readers to seek me out. Now, it has SEO keyword information designed to help.
Step Three: prepare a SEO friendly meta description using your key words. Use up to 25 words.
Your meta description will reiterate the important information about you and your work. it can be simple and to the point. Here’s mine from my home page:
Cathi Stoler is a mystery author and novelist whose books include mysteries and thriller novels.
It uses my 3 focus key words to help with the search.
I haven’t finished updating all the sections of my site and since I’m not a web coder, I have a friend who is adding the keywords, title tags and meta descriptions for me. If you have the technical savvy or know a web master or someone who knows code, they can help you get your information up and running. Let the search begin!
Visit me at www.cathistoler.com to read an excerpt of my novel, TELLING LIES and check in on my latest news and events.