You've checked your proofs and returned them to your editor. Or maybe you've just finally typed "The End" on the last page of your first draft. Whichever it may be, you're ready to turn your attention to promotion. But what should you do?
Social networking sites are hot right now and are excellent promotional tools for authors--if you know how to utilize them. Publicist Sandra Beckwith knows, and she's offering a teleseminar next Wednesday, November 11, called "Boost Your Book Sales with Social Networking." With the help of marketing expert Dana Lynn Smith, author of The Savvy Book Marketer's Guide to Successful Social Marketing and several other e-books on book marketing, she'll discuss topics such as:
- Why you must be plugged in online
- How to choose the right networks for your book
- The biggest mistakes people--even online veterans--make while networking online
- How to manage your time so you're not overwhelmed
- Powerful profile secrets
- The right (and wrong!) way to attract friends and followers
- Why 1,000 followers could be better than 10,000 on Twitter
- Tips for Twitter tweets that get results
- The crucial difference between Twitter "replies" and "mentions"
- How to use contests and promotions to attract followers
- Why a Facebook profile isn't the same as a Facebook page
- How to use Facebook events for book promotion
- Why you want to start a Facebook group--and how to do it right
- Crucial differences between LinkedIn and Facebook
- The biggest blunder newbies make on LinkedIn
- How to build visibility on LinkedIn with groups and discussions
- How to promote your book in virtual reader communities
A publicist for 25 years, Sandra is the author of two books on publicity. She also publishes an electronic newsletter called Build Book Buzz and keeps a blog called "Build Buzz." Both can be found via her Build Book Buzz website.
The 90-minute teleseminar costs $29 and is scheduled to get underway at 7:00 pm EST. For more information and to register, click here.
Bee cartoon courtesy of Image Envision.
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7 comments:
Sounds like a good one! I'll tweet this out...
Elizabeth
Mystery Writing is Murder
I need to attend this. thanks for the heads up.
Good tip! It's got to help to have someone knowledgeable explain the Whats, and even more importantly, the Whys and Whichs.
Thanks for the valuable information, Elaine. I signed up for her newsletter. I enjoy Twitter tremendously, getting tips and advice from agents, editors, publishers, and of course, other writers.
This is a great heads up. Thanks.
Great information. Thanks!
This seminar sounds excellent to me, too. And what's really good--especially for the people busy with Nano--is that if you can't afford the time to attend on Wednesday, you can listen to everything later on thanks to the MP3 recording included in the price. Also, for an additional $10, you get bonus items that are worth way more than $10.
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