Thursday, July 17, 2008

Feeling Poorly?

Image Peter de Seve Sketchbook via NHS doc blog.

I've heard Jonathan Karp speak on panels before, and I've been impressed by his candor. I'd never suggest that he isn't super-sharp or doesn't know the world of books well, and given the very positive responses to this article in the Washington Post, lots of other folks are similarly persuaded by his publishing acumen. If you haven't yet, and you'd like to read it before we get to the thorny patch, I'll wait... The something Karp predicts without preamble or explanation must seem perfectly sensible to other people, because feathers weren't ruffled and craws weren't stuck on it that I read anywhere else. But I didn't quite get it:

Many categories of books will be subsumed by digital media. Reference publishing has already migrated online. Practical nonfiction will be next, winding up on Web sites that can easily update and disseminate visual and textual information. Readers of old-fashioned genre fiction will die off, and the next generation will have so many different entertainment options that it's hard to envision the same level of loyalty to brand-name formula fiction coming off the conveyor belt every year. The novelists who are truly novel will thrive; the rest will struggle.

I suppose if I think of old-fashioned as being the last 30 years, he's right. I think genre publishing in e-forms and otherwise will change its face, but I doubt seriously that it or its fans will all conveniently die off to cleanse the slate once again for the higher-quality fiction that humanity needs. I'm not accusing Karp of implying exactly this, he doesn't, but I hear this kind of implication echoed by lots of industry folks while I'm standing around eavesdropping, and so it caught my eye as provocative.

If I think of genre specifically as stories that can be grouped by a certain setting or premise, say the Greek plays of comedy or tragedy, epic poems of battle, romantic sonnets or the adventures of Dumas, it's plain that genre is what lasts when delivery systems change. As of last summer, you could get an adaptation of Beowulf in convenient 3D IMAX form!

Here's another example which Karp even mentions, the media tie-in novel. Some booksellers consider this its own kind of subgenre, shelving them together so fans of popular franchises can find them easily. And yet, other than Star Trek novels which have been written for decades, the growing abundance and importance of this group is a recent phenomenon. There's Monk, CSI, Buffy the Vampire Slayer in comic and novel forms. There are others and more on the way. The movie tie-in book's become a bigger deal, too, meaning the ones written after the successful film, not providing the basis for one. I even know people who are not regular "old-fashioned" genre readers who enjoy a television series, and therefore, try the books for more of what they enjoy. Why's this happening?

People like fresh experiences within the context of ones they've previously enjoyed. People like genres. However, I'd say another part of the reason is because people don't completely trust publishers to give them the experience they want or themselves to be able to find it among the sea of similar-seeming, golden-hyped, vaguely-described titles. I can blindfold you and ask you to eat something I swear will be wonderful, but you might not want to open wide without a bigger hint. Is it something you already know you hate? Is it prepared in a way that you're allergic to? Is my idea of wonderful and beneficial different than yours? What if I just tell you it's a chocolate-covered strawberry? You'll know if you're in for that. And how is that so terrible? Well, it means you'll have a right to be peeved if it turns out to be dog kibble.

If a better job were done of describing the kind of experience to be expected between the covers, there'd be a lot fewer disappointed readers, I think. And frankly, I'm hearing a spate of that from other readers recently. I think that's why people are gun-shy about trying new authors and why they're heading toward series that have at least some foundations they know they'll like. When people like a premise, they'll give another creative type a try at creating a version they'll enjoy, even if its in a different format. Sure, I like lasagna. Lay your recipe on me. Premise IS genre, and the emotional, transporting experience of fiction for most people is about the STORIES, not the delivery systems.

These are some related simmerings, addressed to the general you. If this isn't You, please ignore.
1) It isn't necessary, in fact it's condescending as hell, to try tricking people into reading what you think's good for them, like sneaking castor oil down their throats.

2) It isn't the bleakness of the ending or the body count or the explicitness of the torture that gives street cred or denotes quality. Even happening to fake people, extended or graphic cruelty where it's not purposeful can make an author seem to readers to be less, not more, in touch with the sorrows of being human.

3) If you've come to hate your series and characters so much that you're suddenly compelled to mistreat them horribly or dramatically deform their personas, take a vacation or start a new series instead. Otherwise, expect loyal readers to find it a jerky move, not the product of innovative risk-taking. If you'd done it in Book One, there wouldn't be loyal readers.

4) You don't have to hope for genre readers' mass die-off to give you a new crack at higher-minded folks. Frankly, the young comic readers should disabuse anyone of that notion, and good for them! Find ways to share great stories in the coin of the realm.

5) Almost all of what we now consider classic fiction is a combination of mystery/suspense or romance/adventure. Current bestsellers and award-winners are, too.

6) Genre lives because great characters and storytelling hang in there, defying reports of their demise like ivory-billed woodpeckers. Our most beloved classics of the last couple centuries were often considered low-brow or rabble-rousing crapola in their times. Genuine crapola was also considered crapola. It wasn't the premise that decided the difference, but the execution.

13 comments:

Terrie Farley Moran said...

Clare,

Thanks for a very interesting blog post. I am now dying to meet Jonathan Karp just so I can find out why it was that Panamanian Dictator Manuel Noriega was so much more pleasant to work with than Clay Aiken.

Seriously, things change. I know this for sure because I am the oldest of the Women of Mystery. I remember when we had a party line telephone (which was only used when absolutely necessary--never for general conversation.) And I remember when we did not have a television in the house.

Telephones as entertainment, televisions (now with hundreds of channels) in every room, computers, dvds, video games, etc. have all come along in my life-time yet people still read. And for pleasure they read genre, not War and Peace.

(Has anyone actually read War and Peace?? Raise your hand. Good for you!)

I agree with you Clare, the presentation face may change but the story will always be a human need. And there will always be writers . . .

Terrie

Clare2e said...

Terrie-
Maybe it's because I hang out with such connected women of experience (one of my dearest friends is 80 and floods me with e-mail)that I look with a long eye on such predictions. I don't think my pal dreamed beneath the shade trees (what used to be a/c) that she'd ever have a cell phone and a MacBook. But her collections of stories and mythologies read just as well today. Gods, wars, love, loss. The biggies.

Leah J. Utas said...

Steps in. Raises hand. Leaves.

Laura K. Curtis said...

I've read a lot of reactions to this article since it appeared, and--like you--I was surprised at how easily people swallowed his dismissal of genre readers, or the idea he seems to be pushing that all genre fiction is created equal. It is this passage I find particularly shortsighted:

There are thousands of independent publishers and even more self-publishers. These players will soon have the same access to readers as major publishers do, once digital distribution and print-on-demand technology enter the mainstream. When that happens, publishers will lose their greatest competitive advantage: the ability to distribute books widely and effectively.

Absolutely not. Major publishers have a great advantage should they use it carefully, in that they can leverage what they have now to create "brand loyalty" for future products. But they do have to start right now, and many of them aren't getting to it quickly enough.

I won't read self-pubbed work; I've been burned too often. There are several small presses that are off my list for the same reason. And I am not talking about "not liking" a book, I am talking about finding the writing too bad to force myself past the first few pages. (It's happened with big houses, too, but not nearly so predictably.)

I think Karp looks down on me as a consumer of books because he thinks I can't tell the difference between the different types of presses. And I think it's particularly *because* he doesn't hang around in genre-based discussion groups, etc, that he doesn't realize that people who read genre fiction *do* judge a book by its publisher.

A mystery published in Berkely's Prime Crime imprint will carry more weight than one published by AuthorHouse. Romance readers will distinguish between Brava, Ellora's Cave, Zebra...they know where to find what they like and how to avoid what they don't.

And publishers should be pushing that kind of education. "Here's our catalog. This is what you can expect from us."

Like you, Clare, I don't believe genre readers are going to die off. And I don't believe it's true, either, that they're going to settle for the drek they can get for free pumped out to them on the internet by people who don't care about their craft. (That's not to say that everyone who gives away their work is a hack, but, man, a lot of them sure are.) They want a good read, a good ride, and they are still...and I suspect always will be...willing to pay for it.

Maybe Karp was just trying out his own version of a utopian (anti-utopian) fictional society?

Clare2e said...

Thanks for popping up, Leah!

Laura- Good points! I certainly differentiate between publishers. That's why a new venture like Hard Case Crime can establish itself: the imprint name reliably represents something to readers, even if there's variety with the authors and stories. I also agree that big houses haven't lost it yet, but they need to stop hand-wringing and the vain bets on blockbusters, and start getting clear with their lines and marketing efforts. I think if they do that, the blockbusters which are so financially important will come, like lightning strikes, but you can't engineer them. And oh, do they keep trying.

Elaine Will Sparber said...

Great post, Clare. I have two reactions:

First, I have nothing against self-publishing. If someone has a story to tell and can't seem to get it published the traditional way, be my guest. However, there was most likely a reason no traditional publisher was interested. On top of that, the manuscript probably didn't go through the standard editing/proofreading process. Sure, there are some writers who choose to go the self-pub route because they want to hang on to all the profits or all the control. But that's relatively rare.

Second, people who dis genre fiction remind me of the people who used to say, "I only watch PBS. Commercial television's too crass/predictable/full of commercial interruptions/whatever." Then you'd phone or visit them and hear Bonanza or Get Smart playing in the background.

Clare2e said...

Elaine-

HA! I know people like that myself who decry crap and then know everything that happens on (non)reality TV.

I don't have any problem with self-publishing either, as long as writers are clear with themselves why they're doing it and what they can realistically expect to get out of it.

Nan Higginson said...

There is a relationship we build with the written word. It sneaks silently to our retinas and then we hear the words in someone else's voice - not necessarily one we recognize, but one who tells us every story we read. - I learned that from Eudora Welty.

The voice pulls me in and hits me with whatever the author's pitching: war or peace, love or murder, humor or tears, any combo therein. I love that voice. It silently speaks to me as I write, saying each word aloud. My first editor on board.

Although other species can communicate, use tools, remember previous experiences, how many of them can read a paragraph?

We are creatures of habit. We put our trust in some banks not others. We trust some publishers to deliver the goods we seek, not others. Brand names count in publishing as well as in what clothes you wear. I have no fear of publishers losing their niche in the marketing of books. It's against human nature.

Write On!
Nan

David Cranmer said...

Clare, I would like to say great job on the thought provoking post... First and foremost, I agree with you that genre writing will never die off. Like anything else, there will be peaks and valleys... Even though I am not a huge TV person, I do enjoy watching a movie or series on dvd, and I'm one of those people who will go back to read the book if I found something that I liked on screen. A good example is the Showtime series Dexter. I didn't know it was based on the book, Darkly Dreaming Dexter, and I'm now interested in picking it up.

Clare2e said...

Thanks, David. Between you and Nan, make that two more votes for publishers mattering!

The media flows go back and forth, and Dexter is apparently successful and interesting in both formats. But speaking of unusual genre flows, we can't forget the Resident Evil movies originally based on video games.

I just learned through Amazon that there were also paperback adaptations of Resident Evil arcs. The Umbrella Conspiracy has hundreds of 5-star reviews by vast majority! One reader who gave it a mere 3 and lamented the inconsistent quality wondered plaintively, "I don't know why I put myself through reading so many video game based novels..."

That not only made me laugh, but proved how narrowcast and loyal some genre readers can be! But when they like a premise...

David Cranmer said...

Clare, Lee Goldberg of MONK fame had a post along the lines of what we are talking about and I kind of felt sorry for the writer he mentions in his post.

Link: http://leegoldberg.typepad.com/a_writers_life/

Clare2e said...

I love Lee's blog, and he does talk a lot about the tie-ins and his organization for them, the ITW.

Crabby McSlacker said...

Interesting post--and I have to say I agree with you. Sure, things change, but I think the loyalty of genre audiences make it a far LESS vulnerable market. As sensibilities change, I think they'll be more shift in the general markets, and less in the genres.

But it's all just a guess! I'm always suspicious of people who have any confidence in their ability to predict the future.