That Minotaur Wasn't So Scary

Image from Payton's Dungeon.

Actually, the Beast-in-chief wore a blazer and stylish spectacles. At the MWA NYC monthy chapter meeting this week, I got to converse with writers I know, sit with our own WoM Elaine, and learn some things about St. Martin's Minotaur, part of the Macmillan/St. Martin's mystery fiction behemoth. Their imprint alone puts out about 120 books per year. Andrew Martin (no relation to the saint, but horned god of Minotaur) was there to speak to us, as was executive editor Kelley Ragland, and some other folks who handle editing, administration, publicity (Jessica was sitting next to me), and library sales were scattered around the tables. I didn't hear all the full names often enough to remember with my sieve-like recall. So, forgive me, because I stink as a schmooze hound, and I wasn't avidly collecting cards and networking. I just felt like carousing and soaking up the info with the chicken gravy.

I can accurately report that the Minotaur folks seemed enthusiastic about their work and even more pleasantly, they seem to care a lot about the quality of the manuscripts, cited like a mantra as the sine qua non of getting published. Conveniently, and unlike Providence, it's one part of the process and industry the writer has control over. I also heard the (shocking) advice not to overstretch your marketing efforts online if they're getting in the way of your writing, and that they're willing to see authors build over several books. Immediate blockbusters are not required, though always welcome, of course. All nice to hear, and especially nice for the Minotaur authors present. Given that March 31st has come and gone without a congratulatory phone call, I think I probably did not win the First Crime Novel Contest that Minotaur and MWA co-sponsored this year. So, I'm not in that happy company yet.

Did you get the call? You can tell us. We could seriously rename ourselves the Women of Discretion and also of Mystery, but only after Discretion first. Spill.

The Minotaur guests also didn't much like the talk of "trends" and find it counterproductive to chase them. For what it's worth, if you're an espionage author or foreign author selling U.S. rights, perhaps you're in luck trend-wise. But those categories don't apply to me, so I'd best keep grinding out what I can. It was funny when a writer asked how Minotaur handles touring schedules etc. for their authors with other full-time jobs. The reply was that people have to work out individually what activities will be possible for them, but Minotaur would never decline a good manuscript because an author couldn't tour, and besides, almost all their authors still have day jobs. Welcome to the glamor of crime writing.

They're experimenting with various avenues of online marketing, like many publishers, but it's not clear which strategies are working and the double-investment in traditional approaches as well as the new creates in-house expense and confusion as well as potential. One such new initiative is Moments In Crime, a rotating blog from their huge roster of authors. Andrew Martin said that post-Kindle, e-books did double in sales last year, but that means from tiny number to twice a tiny number. However, audiobooks began like that, too, and have grown to a substantive piece of business today. On the acquisitions side, they deal almost exclusively with agented authors, and it's difficult for a self-published title, even with good sales numbers, to find its way to one of their editors.

If you're an MWA member, in a few days, you'll be able log in and hear the entire Past Meeting as a podcast, but I think those are the high points. If you have other questions about a particular topic of publishing interest I skipped, feel free to ask in the comments. I'll try to remember what was said or make up something that sounds plausible.

Speaking of day jobs: Today, I'm sewing table linens and planning menus and gardening and cleaning for houseguests. Call me Innkeeper. Meanwhile, Elaine is busy, busy with editing deadlines. Laura's manning her trade show booth this weekend. Nan has her own viper's nest of complications to wrestle before Malice Domestic, so I can only hope Terrie and Lois are beaming with pacific contentment somewhere. But I have my doubts. Now that spring is really starting to sproing, it's hauling tail like a lead-footed trucker on white crosses. Hope you're enjoying the breeze in your sails!

Update: In other publishing news, Harper Collins will publish you, but not for money exactly, and retailers can't return surplus. (WSJ article via Roger L. Simon's blog.) But perhaps you'll receive total consciousness on your deathbed, which would be nice.